Who we are

We are a true motorcycle enthusiast company. The real meaning of by riders for riders. The owner of Discovery Bike Co., James Williams, has been riding for most of his adult life. After moving to Colorado Springs where the company was officially founded, he found himself engrained in the riding scene. Once in the scene, he realized that the riding community was monopolized by a few big companies charging an arm and leg. James originally came up with the name Discovery Bike Co. in 2013 when he was 14 years old as a dream. In May of 2024, after much encouragement and support from his beautiful wife, James skeptically bought a tire changer to help out riders in his community. But almost overnight, James had more business then he could handle. He now had proof that the community was starving for fair prices from a relatable character that actually cared about you and your ride. That’s when James officially brought back the Discovery Bike Co. name.

Original logo design from 2013